Cellcom permits subscribers to utilize their existing mobile devices on its network. This arrangement allows customers who already possess a compatible handset to activate service without purchasing a new device directly from the carrier. For example, an individual with an unlocked smartphone, previously used on another network, could potentially transfer that device to a Cellcom plan.
The appeal of this practice lies in its potential cost savings and convenience. Customers avoid the upfront expense of a new phone, and maintain familiarity with their current device’s operating system and features. This option has gained traction as mobile technology has standardized and consumers increasingly seek flexibility and control over their hardware choices. Historically, carriers often incentivized device purchases through subsidized pricing tied to service contracts, but this approach has evolved in response to changing consumer preferences and market dynamics.