The term describes digital images optimized for display on smartphones, featuring artwork and imagery related to the upcoming Monster Hunter Wilds video game. These graphics serve as decorative backgrounds for the home and lock screens of mobile devices, offering users a way to personalize their phones with content reflecting their interest in the game. Examples include images of the game’s monsters, environments, and hunters.
The availability and use of such digital adornments are significant for several reasons. They allow fans to express enthusiasm and anticipation for the game. For the game’s developers and marketers, it represents a form of organic promotion, extending the game’s reach and visibility beyond traditional advertising channels. Historically, the practice of using themed digital backgrounds became widespread with the advent of smartphones and customizable operating systems.