Games of this type generally involve building and managing virtual structures, typically with a focus on vertical expansion. Examples include titles where players oversee the construction and operation of apartment buildings, business towers, or other multi-level environments. The core gameplay loop often centers on attracting residents or customers, managing resources, and upgrading facilities to increase efficiency and profitability.
The appeal of these simulations stems from their accessibility, incremental progression, and satisfying sense of accomplishment. They provide a casual gaming experience that can be enjoyed in short bursts or for extended periods. Historically, the genre draws inspiration from simulation games and resource management titles, adapting these concepts for mobile platforms and incorporating elements of idle gameplay.