This refers to a customized version of the Android TV operating system specifically designed for television service providers. It allows these providers to tightly integrate their services, branding, and applications directly into the user interface of Android TV devices. This customization offers a unified and branded entertainment experience for subscribers using set-top boxes or smart TVs provided by the operator.
The significance of this approach lies in its ability to enhance subscriber loyalty, streamline content delivery, and provide a differentiated service offering. Operators gain control over the user experience, allowing them to prioritize their own content, applications, and value-added services. Historically, this model emerged as a response to the fragmentation of the smart TV market, enabling operators to compete more effectively against over-the-top (OTT) streaming services.
