The phrase refers to potential answers for a crossword puzzle hint that describes examples of mobile devices produced by Apple Inc. These solutions are usually concise and fit within the limited space afforded by a crossword grid. Common answers include “IPHONE” or “IPAD,” depending on the length of the required word. The abbreviation “eg” indicates the clue is providing examples to help narrow down the possible solutions.
The prevalence of this type of clue reflects Apple’s significant presence in the consumer electronics market and its brand recognition. Its products are widely known, making them suitable subjects for crossword puzzles targeting a broad audience. The existence of such clues demonstrates the enduring popularity of crosswords as a form of entertainment and their tendency to incorporate contemporary cultural references.