The practice in question involves acquiring user feedback for applications available on the Android operating system via purchase. This procurement aims to artificially inflate ratings and sentiment indicators on platforms such as the Google Play Store. As an illustration, a developer might engage a third-party service to submit a predetermined number of positive appraisals for their application.
This undertaking is driven by the potential for enhanced app visibility and perceived credibility. Historically, applications with higher ratings and more numerous positive user testimonials have enjoyed greater download rates. This, in turn, can lead to increased revenue and market share. The practice stems from the inherent reliance of potential users on app store metrics when making download decisions.