A service offering customizable cellular service, it allows consumers to select and pay for only the data, talk, and text they use each month. This approach departs from traditional fixed-price plans. For example, an individual who primarily uses Wi-Fi and sends few text messages would pay considerably less than someone with high data consumption.
The advantages of such a service lie in its cost-effectiveness for users with variable monthly usage and its flexibility. Historically, mobile providers offered limited options, often bundling services that customers did not require. These offerings presented an alternative by unbundling these services, giving consumers greater control over their mobile expenses. This approach can be particularly valuable for individuals, families, or businesses seeking to optimize their communication budgets.
