A contact point displayed on a webpage or advertisement designed to receive inbound calls from potential customers. This number is specifically featured on a destination page (a “landing page”) that visitors reach after clicking a link or advertisement. An example would be a prominently displayed phone number on a webpage offering a specific service, where that page is accessed via a targeted online ad.
Its significance lies in facilitating immediate communication between businesses and prospects. Historically, it has served as a direct line of connection, enabling rapid response to inquiries and streamlining the sales process. The inclusion of this element can lead to increased lead generation, improved customer engagement, and a measurable return on investment in marketing campaigns.
