Connecting an e-commerce platform to a mobile operating system allows businesses to extend their reach and offer a more streamlined shopping experience to customers using mobile devices. As an illustration, merchandise available on an established online storefront can be browsed and purchased directly from a dedicated application running on a smartphone or tablet.
This linkage provides several advantages, including enhanced customer engagement through personalized notifications, improved user experience with a mobile-optimized interface, and potential increases in sales conversions. Historically, separate development efforts were required to manage web and mobile channels. Modern solutions seek to unify these experiences for improved efficiency and consistent branding.
