The process of delivering a streamlined application experience to users without requiring installation involves submitting specific application packages through a dedicated interface. This interface, provided by Google, facilitates the distribution of lightweight application modules designed for immediate access and functionality. These modules enable users to engage with key features of an application directly from a URL or other discovery channels, offering a trial or limited-functionality experience. For example, a user might click a link to view a product within an e-commerce application without needing to install the full application.
This method of delivery provides several key advantages. It reduces friction for users who are hesitant to commit to a full application download. It also offers developers an opportunity to showcase their application’s core value proposition and potentially increase user acquisition rates. Historically, this approach addressed the challenge of app discovery and trial, particularly in a crowded app marketplace. It allows developers to test and refine their application experience based on user engagement data from these streamlined interactions.
