Providing auditory content to callers placed on hold is a common business practice. These systems typically involve integrating pre-recorded audio with telephone systems to reduce caller frustration during waiting periods. A typical setup consists of a sound source, often digital, connected to the phone system to broadcast audio through the handset or speaker during hold times.
Employing audio during hold times can significantly enhance caller experience. Waiting in silence can lead to perceived longer wait times and potential annoyance, possibly impacting customer satisfaction. Well-chosen audio programming, such as informative messages or pleasing musical selections, can create a more positive impression. Historically, businesses used cassette players or radio feeds for this purpose, but modern systems frequently utilize digital audio players for higher quality and ease of content management.