The phenomenon refers to the augmented reality game where digital creatures from a well-known franchise are integrated into the real world using mobile devices running Google’s Android operating system. These creatures are virtually “hidden” in various locations, accessible to players through the game’s interface. Finding and collecting these creatures forms a core mechanic of the game.
This type of game significantly impacted the mobile gaming market, demonstrating the potential for location-based entertainment and augmented reality applications. It encouraged physical activity and social interaction among players, becoming a cultural phenomenon upon its release. Its historical context lies within the evolution of mobile gaming and the advancements in GPS and augmented reality technology.