Modifying the displayed title of an application on the Android operating system involves altering the value associated with the `android:label` attribute within the application’s manifest file. This attribute dictates the text that appears beneath the application’s icon on the device’s home screen and within the application launcher. For example, if the application is initially named “My App,” changing the `android:label` to “New App Name” will result in the latter being displayed to the user.
The ability to rename an application is crucial for branding, marketing, and overall user experience. It enables developers to refine the application’s identity, reflect updated features, or correct initial naming errors. Historically, this process has remained consistent across different versions of the Android SDK, offering a reliable method for application customization.