This term refers to a method of communication where a telephone number is cleverly embedded or disguised within a design, image, or piece of marketing material related to bones, skeletons, or associated themes. For example, a dental clinic might feature a skeletal graphic on an advertisement where the shapes of the bones subtly form the digits of their contact number.
The use of such an element serves as a memorable and engaging way to attract attention and prompt potential customers to remember and utilize the number. Its distinctive nature allows it to stand out from conventional advertising methods, potentially increasing brand recall and customer engagement. In some contexts, it represents a clever historical nod to early communication or marketing strategies.