The process of employing Domain Name System (DNS) configurations on Android operating systems to filter and prevent the display of advertising content is a technique utilized to enhance user experience. This method leverages the DNS server’s ability to resolve domain names, redirecting requests for known advertising servers to null or non-existent addresses. As a consequence, applications and web browsers on the device refrain from loading ad-related resources. For example, configuring a device to use a DNS provider that maintains a blacklist of ad-serving domains will prevent those ads from being displayed.
Implementing ad blocking at the DNS level offers benefits such as reduced data consumption, improved page load times, and increased privacy by preventing ad trackers from collecting user data. Historically, users relied on application-based ad blockers, which often consumed device resources and could be circumvented. A DNS-based solution, in contrast, operates at the network level, providing a more comprehensive and efficient approach to blocking unwanted advertisements and potentially malicious content. This method is also generally applicable across all applications using the internet connection.
