The concept involves making complimentary telephone calls to individuals on their day of birth. This practice aims to connect with loved ones or customers without incurring charges. For instance, a telecommunications company might offer a service where users can place a single, short-duration call to any number in celebration of a birthday without being billed for it.
Offering celebratory, no-cost communication can enhance relationships and foster goodwill. Historically, such initiatives have served as promotional tools for businesses seeking to attract and retain customers. By providing a tangible benefit on a special occasion, organizations can strengthen their brand image and cultivate customer loyalty.