The phrase refers to a method of contacting a radio station broadcasting at the frequency of 105.3 FM in Charlotte, North Carolina. It implies seeking a specific point of contact for communication purposes. For example, someone might use this information to reach the station to request a song, participate in a contest, or provide feedback.
This information is important because it facilitates direct engagement with a media outlet. Historically, phone communication was a primary way for audiences to interact with radio stations. While digital methods have become prevalent, direct phone lines still offer a tangible connection, allowing for immediate interaction and potential on-air participation.