The combination of a frequency on the FM radio dial and a sequence of digits used for telephone communication can represent a promotional tool employed by radio stations. This identifier allows audiences to quickly associate a station’s broadcast with a direct means of contact. For example, a listener might hear an advertisement specifying that they can call a particular set of numbers to win a prize related to the station broadcasting on 104.7 FM.
This construct offers enhanced brand recall. It integrates a radio frequency, used for entertainment and information dissemination, with a common communication method. Historically, radio stations have used memorable slogans and contests. Connecting the frequency to a set of numbers enhances those traditional methods, providing listeners with a direct, actionable response mechanism and fostering greater engagement.
