The phrase under consideration denotes the process of creating a video game specifically designed to be played on a smartphone or similar mobile device. This encompasses all aspects of development, from initial concept design and programming to testing, marketing, and distribution via app stores.
The ability to develop applications for mobile platforms offers significant opportunities for both individual creators and established companies. The broad accessibility of smartphones provides a vast potential audience, and successful titles can generate substantial revenue streams. Historically, the rise of app stores has democratized game development, allowing independent developers to compete with larger studios.