Acquiring a telephone number with the 212 area code refers to securing a phone line originally assigned to Manhattan, New York City. For example, a business might seek such a number for its customer service line. These numbers, due to their association with a major metropolitan center, are considered valuable for some enterprises.
The desirability of obtaining numbers from this area code stems from the perception of prestige and establishment in a key business and cultural hub. Initially, all of New York City was served by 212; its allocation was later restricted to Manhattan as demand increased. This historical context contributes to its continued significance in the marketplace.