8+ Ways to FaceTime with Android Devices (Easy!)


8+ Ways to FaceTime with Android Devices (Easy!)

The phrase “how can you facetime with an android” refers to the process of initiating video calls between devices operating on Apple’s iOS and those using Google’s Android operating system. FaceTime, initially exclusive to Apple devices, presented a communication barrier for users across different platforms. The core of the question is finding methods to bridge this gap and enable video communication between these disparate ecosystems.

Enabling cross-platform video communication addresses significant user needs. Individuals frequently use a variety of devices and operating systems, thus interoperability becomes essential. Allowing communication between iOS and Android broadens the reach of video calls, facilitates collaboration, and ensures that individuals are not limited by device compatibility. The historical context involves the evolution of proprietary video calling systems towards more open and inclusive solutions.

Understanding available applications, workarounds, and emerging technologies is critical to establishing video communication between iOS and Android devices. Solutions involve exploring third-party applications designed for cross-platform video calls, utilizing web-based interfaces that can function across operating systems, and staying updated on any potential future developments from Apple that may affect interoperability. The following sections will delve into the specific methods and applications that enable video calls between iOS and Android.

1. Third-party Applications

Third-party applications are instrumental in facilitating video communication between iOS and Android devices, effectively addressing the limitations of Apple’s native FaceTime application. Since FaceTime is inherently exclusive to Apple’s ecosystem, users seeking to connect with Android devices must rely on alternative platforms. These applications function as a bridge, enabling cross-platform calls by utilizing standardized communication protocols independent of the underlying operating system. Examples include WhatsApp, Skype, Google Meet, and Zoom. Their availability on both iOS and Android, along with their cross-platform design, allows users to initiate and receive video calls regardless of the device type.

The practical significance of third-party applications extends beyond simple device compatibility. These platforms frequently offer features not available in FaceTime, such as group video calls with a higher participant limit, screen sharing capabilities, and enhanced security measures like end-to-end encryption. For instance, a team collaborating on a project might use Google Meet due to its integration with other Google Workspace tools, facilitating seamless communication and file sharing between iOS and Android users. Families dispersed across different platforms benefit from WhatsApp’s widespread adoption and ease of use, making video calls a simple and accessible means of staying connected.

In summary, third-party applications provide a viable alternative to FaceTime for Android users. Their cross-platform functionality, enhanced features, and widespread availability address the communication gap between iOS and Android, making them a crucial component of achieving cross-platform video calls. While potential challenges include the need for all participants to use the same application and varying levels of performance depending on network conditions, the benefits of these applications in enabling communication across different operating systems are substantial.

2. Cross-Platform Compatibility

Cross-platform compatibility is the pivotal concept that addresses the question of enabling video communication between Apple’s iOS and Google’s Android operating systems, given FaceTime’s inherent restriction to the Apple ecosystem. It represents the ability of software applications to function seamlessly across different operating systems, devices, and environments. Its importance is manifest in the need for interoperability in a world where individuals frequently utilize a mix of iOS and Android devices.

  • Protocol Standardization

    The establishment and adoption of standardized communication protocols form the bedrock of cross-platform compatibility. Protocols such as SIP (Session Initiation Protocol) or H.323 allow different video conferencing applications to interact by defining how video and audio data are transmitted and formatted. The success of cross-platform solutions hinges on the degree to which developers adhere to these standards, ensuring that a video call initiated on an Android device can be correctly interpreted and displayed on an iOS device. Without standardized protocols, disparate systems lack a common language, rendering cross-platform communication technically infeasible.

  • Codec Support

    Codecs (coder-decoders) are algorithms used to compress and decompress video and audio data for efficient transmission. Achieving cross-platform compatibility necessitates that applications support a common set of codecs. For example, if an Android device uses a codec not supported by an iOS application, the video call will fail to display correctly. Common codecs like H.264 and VP9 are frequently used in cross-platform video conferencing tools to ensure compatibility across various devices. The consistent support of such codecs simplifies the decoding process, allowing video calls to function regardless of the underlying operating system.

  • Application Programming Interfaces (APIs)

    APIs enable software applications to interact with the operating system and hardware of a device. For a video conferencing application to function on both iOS and Android, it must be able to access device features such as the camera, microphone, and network connectivity. Cross-platform development frameworks like React Native or Flutter allow developers to write code that can be compiled for both iOS and Android, leveraging platform-specific APIs to ensure that the application behaves consistently across different devices. The use of such APIs simplifies development and reduces the need for writing separate codebases for each platform.

  • WebRTC Technology

    WebRTC (Web Real-Time Communication) is an open-source project that enables real-time audio and video communication in web browsers and mobile applications. It provides a set of APIs that developers can use to build cross-platform video conferencing tools that operate without requiring plugins or additional software. Because WebRTC is supported by most modern web browsers on both iOS and Android, it offers a seamless way to achieve cross-platform compatibility. Services like Google Meet leverage WebRTC to allow users to join video calls directly from their web browsers, eliminating the need for native applications and streamlining the communication process.

The convergence of protocol standardization, codec support, API utilization, and technologies like WebRTC underscores the multifaceted nature of cross-platform compatibility. By addressing these elements, developers create solutions that effectively bridge the gap between iOS and Android devices. Such advancements directly address the core question of enabling video communication between these platforms, offering users practical alternatives to FaceTime.

3. Web-Based Alternatives

Web-based alternatives provide a solution to the issue of initiating video calls between Apple’s iOS and Google’s Android operating systems. The inherent exclusivity of FaceTime to the Apple ecosystem necessitates alternative methods for cross-platform communication. Web-based platforms leverage browser technology to circumvent the restrictions imposed by operating system-specific applications, allowing users on both iOS and Android devices to connect through a common interface. The cause of this requirement stems from Apple’s proprietary design of FaceTime; the effect is the emergence of web-based platforms that democratize video calling across device types. These alternatives function by utilizing technologies like WebRTC, enabling real-time audio and video communication directly within a web browser without requiring the installation of additional plugins or software. For instance, a user with an Android phone can initiate a video call to a friend using an iPhone simply by sending a link to a web-based video conferencing service like Google Meet or Jitsi Meet. The friend can then open the link in their Safari browser on the iPhone, and the video call commences without the need for either party to download a specific app.

The importance of web-based alternatives lies in their accessibility and ease of use. They lower the barrier to entry for cross-platform video communication by removing the need for app downloads, account creation, or platform-specific knowledge. This accessibility is particularly valuable for individuals who may be less tech-savvy or who prefer not to install multiple video conferencing apps on their devices. A common practical application involves businesses with employees using various device types. Instead of requiring everyone to use the same app, a web-based video conferencing tool provides a seamless way for employees to collaborate, regardless of whether they are using an iPhone, an Android tablet, or a laptop. Furthermore, web-based solutions often incorporate features like screen sharing, document collaboration, and recording capabilities, making them suitable for diverse communication needs.

In summary, web-based alternatives are a critical component in facilitating video communication between iOS and Android devices, effectively addressing the limitations imposed by platform-specific applications like FaceTime. Their accessibility, ease of use, and wide range of features make them a practical and versatile solution for individuals and organizations seeking to connect across different operating systems. While challenges may include browser compatibility issues or reliance on a stable internet connection, the overall benefits of web-based platforms in promoting cross-platform communication are substantial, contributing to a more connected and interoperable digital environment.

4. Link Generation

Link generation plays a crucial role in facilitating video communication between iOS and Android devices, particularly when utilizing web-based platforms or third-party applications. The creation and distribution of shareable links streamline the process of initiating video calls, bypassing the need for manual contact entry or complex setup procedures. The efficacy of this approach rests on the ability to generate a unique URL that, when accessed, directly connects users to a video conference session.

  • Simplified Access

    The primary function of link generation is to simplify access to video calls. Instead of requiring users to download specific applications or navigate through complex menus, a single link provides immediate entry to the video conference. This approach is particularly beneficial for individuals who may not be technologically proficient or who prefer not to install numerous applications on their devices. For example, a meeting organizer can generate a link through a platform like Zoom or Google Meet and distribute it via email or messaging applications. Recipients, regardless of their operating system, can join the meeting by simply clicking the link. This streamlined process lowers the barrier to entry and ensures that participants can join the video call with minimal effort.

  • Cross-Platform Compatibility

    Link generation inherently supports cross-platform compatibility by abstracting the underlying operating system. When a user clicks a link to join a video call, the web browser handles the connection, negating the need for platform-specific applications. This is particularly advantageous for communication between iOS and Android devices, where FaceTime’s exclusivity necessitates alternative solutions. The link-based approach allows users on both platforms to join the same video conference without regard for their device type. An example would be a family member on an Android device using a link to join a video call hosted on Google Meet with relatives using iPhones. This seamless integration underscores the importance of link generation in achieving cross-platform communication.

  • Enhanced Security Measures

    Modern link generation often incorporates security features designed to protect the integrity and confidentiality of video conferences. Passwords, waiting rooms, and end-to-end encryption can be integrated into the link generation process to ensure that only authorized participants can join the call. This is particularly relevant for sensitive discussions or confidential meetings. A business, for example, might generate a secure link with a password for a board meeting, ensuring that only board members can access the video conference. These security measures are crucial for maintaining privacy and preventing unauthorized access, adding an essential layer of protection to link-based video communication.

  • Dynamic Link Management

    Advanced link generation systems provide dynamic link management capabilities, allowing meeting organizers to control various aspects of the video conference. This includes the ability to revoke access, modify participant permissions, and track attendance. Dynamic link management is particularly useful for large-scale events or ongoing meetings. A professor, for instance, might generate a link for a series of online lectures and dynamically manage access based on student enrollment. The ability to control and manage links in real-time enhances the flexibility and control of the video conferencing environment, making it a versatile tool for various communication needs.

The simplification of access, inherent cross-platform compatibility, security measures, and dynamic management afforded by link generation collectively address the central theme of enabling video communication between iOS and Android devices. By leveraging these features, users can effectively bypass the limitations of FaceTime and participate in video calls regardless of their operating system. The pervasive use of link generation in modern video conferencing platforms underscores its importance in facilitating seamless and accessible cross-platform communication.

5. Android Device Compatibility

Android device compatibility is a critical determinant in achieving video communication between Android and iOS devices. Given the absence of native FaceTime support on Android, alternative methods are necessary. The success of these methods hinges on the ability of the Android device to support the necessary applications, web browsers, or communication protocols required for cross-platform video calls. This compatibility involves both hardware and software considerations. Older Android devices, for example, may lack the processing power or camera quality required for seamless video conferencing, regardless of the application used. Similarly, outdated operating systems may not support the latest versions of video conferencing apps or the WebRTC technology employed by web-based solutions. Thus, the specific model, operating system version, and hardware specifications of the Android device directly influence the feasibility and quality of cross-platform video calls.

The practical implications of Android device compatibility are evident in various scenarios. An individual attempting to join a video call using an older Android tablet may encounter issues with application installation, video rendering, or audio transmission. This can result in a suboptimal user experience or even prevent participation in the call altogether. Conversely, a user with a modern Android smartphone running the latest version of Android OS is more likely to experience seamless integration with cross-platform video conferencing apps. For instance, a business adopting Google Meet for internal communication needs to ensure that all employees, regardless of their device type, can effectively participate in video meetings. This requires verifying that the company-provided Android devices meet the minimum hardware and software requirements for Google Meet to function correctly. These examples highlight the direct correlation between Android device compatibility and the accessibility of cross-platform video communication.

In summary, understanding Android device compatibility is essential for addressing the question of how to achieve video calls with an Android device. The ability of the Android device to support the requisite software, hardware, and communication protocols is a prerequisite for successful cross-platform video conferencing. While third-party applications and web-based solutions provide alternatives to FaceTime, their functionality is contingent upon the compatibility of the Android device. Therefore, device compatibility should be a primary consideration when seeking to bridge the communication gap between Android and iOS platforms, ensuring a reliable and accessible video calling experience for all users.

6. iOS Device Compatibility

iOS device compatibility plays a tangential yet relevant role in the context of enabling video communication with Android devices. While direct FaceTime integration is not achievable, the capabilities of the iOS device utilized by one participant can influence the chosen alternative methods and overall communication experience. The age, software version, and hardware specifications of the iOS device can determine the suitability of various cross-platform solutions.

  • Third-Party Application Support

    The iOS device must support contemporary versions of third-party applications like WhatsApp, Skype, or Google Meet for cross-platform video calls. Older iOS devices with outdated operating systems may lack compatibility with the latest app versions, restricting available communication options. An individual attempting to initiate a video call from an obsolete iPhone may find that many common apps are no longer supported, necessitating the use of a newer device or web-based solutions. This reliance on application support underscores the importance of maintaining up-to-date software on the iOS device.

  • Web Browser Capabilities

    When using web-based alternatives to FaceTime, the capabilities of the iOS device’s web browser become paramount. The browser must support modern web technologies like WebRTC, which enables real-time audio and video communication without plugins. Older iOS devices with outdated browsers may lack this support, leading to compatibility issues and preventing successful video calls. The choice of browser, such as Safari or Chrome, and its adherence to web standards is critical. An individual attempting to use a web-based video conferencing tool on an older iPad with an outdated version of Safari may encounter difficulties if the browser does not support WebRTC.

  • Hardware Performance

    The hardware specifications of the iOS device, including processor speed, camera quality, and network connectivity, impact the quality of the video call. While software compatibility ensures that a connection can be established, the hardware determines the clarity and smoothness of the video and audio streams. Older iOS devices with slower processors or lower-resolution cameras may deliver a substandard video conferencing experience. For instance, an individual participating in a business meeting from an older iPhone may experience choppy video or poor audio quality compared to someone using a newer model with improved hardware.

  • Software Updates and Security Patches

    Regular software updates on iOS devices are crucial for maintaining security and ensuring compatibility with cross-platform video conferencing tools. Updates often include security patches that protect against vulnerabilities that could be exploited during video calls. Furthermore, updates may introduce new features or improvements that enhance the performance and stability of video conferencing applications. Failing to update the iOS device can expose it to security risks and limit its ability to function effectively with cross-platform solutions. A user who neglects to update their iPhone may be more susceptible to malware or other security threats that could compromise the privacy of their video calls.

In summary, while iOS device compatibility does not directly enable FaceTime communication with Android devices, it significantly influences the selection and efficacy of alternative solutions. The device’s software version, browser capabilities, hardware performance, and security status collectively determine the quality and accessibility of cross-platform video calls. Therefore, maintaining an up-to-date and capable iOS device is a relevant factor when seeking to bridge the communication gap between iOS and Android platforms.

7. Network Connectivity

Network connectivity serves as a foundational requirement for enabling video communication between iOS and Android devices. The capacity to transmit and receive audio and video data hinges upon a stable and adequate network connection. Its role extends beyond simple connectivity, impacting the quality, reliability, and overall feasibility of video calls initiated through alternative platforms, given the absence of native FaceTime support on Android.

  • Bandwidth Requirements

    Bandwidth determines the amount of data that can be transmitted over a network connection within a given time. Video conferencing requires sufficient bandwidth to support the real-time transmission of video and audio streams. Insufficient bandwidth leads to degraded video quality, audio interruptions, or even call disconnections. For instance, a user attempting to participate in a group video call over a low-bandwidth mobile connection may experience significant lag and distortion. Conversely, a user with a high-bandwidth fiber optic connection is more likely to enjoy a seamless and high-quality video conferencing experience. The specific bandwidth requirements depend on the video resolution, frame rate, and the number of participants in the call.

  • Network Stability

    Network stability refers to the consistency and reliability of the network connection. Fluctuations in network signal strength or intermittent disconnections can disrupt video calls, causing frustration and hindering effective communication. Wireless networks, in particular, are susceptible to interference from other devices or physical obstructions, leading to unstable connections. A user attempting to conduct a business presentation over a Wi-Fi network that experiences frequent dropouts may find it difficult to maintain a professional demeanor and convey their message effectively. A stable network connection is essential for ensuring a smooth and uninterrupted video conferencing experience.

  • Latency

    Latency, often referred to as “lag,” is the delay between the time a signal is sent and the time it is received. High latency can introduce noticeable delays in video and audio transmission, making real-time communication challenging. Even with sufficient bandwidth, high latency can degrade the user experience, causing participants to talk over each other or experience disconcerting delays in responses. A user participating in a video game tournament over a high-latency internet connection may find it difficult to react quickly to opponents, negatively impacting their performance. Low latency is crucial for enabling natural and responsive video conferencing.

  • Network Security

    Network security encompasses the measures taken to protect network traffic from unauthorized access, interception, or manipulation. When conducting video calls over a public Wi-Fi network, the risk of eavesdropping or data breaches increases. Encryption protocols, such as HTTPS and VPNs, are used to secure network traffic and protect sensitive information transmitted during video conferences. A business conducting confidential discussions over a public Wi-Fi network without proper security measures may be vulnerable to data theft or espionage. Employing secure network protocols is essential for safeguarding the privacy and confidentiality of video communication.

The various facets of network connectivity, including bandwidth, stability, latency, and security, collectively influence the feasibility and quality of video calls between iOS and Android devices. Given the reliance on third-party applications or web-based solutions, a robust and reliable network connection is a prerequisite for successful cross-platform communication. By addressing these network considerations, users can optimize their video conferencing experience and effectively bridge the communication gap between iOS and Android platforms. The connection quality plays a huge role in cross-platform video call.

8. Apple’s FaceTime Features

Apple’s FaceTime features are central to the question of achieving video communication with Android devices, albeit primarily due to their inherent inaccessibility. Understanding these features underscores the limitations that necessitate alternative solutions. While Android users cannot directly access FaceTime, grasping its functionality provides context for the capabilities that must be replicated or emulated through other means to bridge the communication gap.

  • End-to-End Encryption

    FaceTime employs end-to-end encryption to secure video and audio communication, ensuring that only the sender and receiver can access the content. This security feature is a key consideration for users seeking alternative cross-platform solutions. Many third-party applications, such as Signal and WhatsApp, also offer end-to-end encryption to provide a comparable level of security. When evaluating alternatives, users often prioritize applications that offer similar encryption protocols to protect the privacy of their video calls. The absence of end-to-end encryption can be a significant deterrent for users concerned about data security.

  • Seamless Integration with Apple Ecosystem

    FaceTime is deeply integrated within the Apple ecosystem, allowing users to initiate video calls directly from their contacts list, Messages app, or phone app. This seamless integration enhances the user experience, making it convenient to start and receive video calls. While Android users cannot directly replicate this integration, some third-party applications offer similar features, such as contact synchronization and call integration. However, the level of integration is typically not as seamless as that offered by FaceTime within the Apple ecosystem. The convenience of FaceTime’s integration is often cited as a reason for its popularity among Apple users.

  • High-Quality Video and Audio

    FaceTime is known for its high-quality video and audio, providing a clear and immersive communication experience. This quality is achieved through optimized codecs and efficient use of network bandwidth. When seeking alternatives, users often compare the video and audio quality to that of FaceTime. Applications that offer comparable or superior quality are often preferred. However, the actual quality experienced can vary depending on network conditions and device capabilities. The pursuit of high-quality video and audio is a primary driver in the selection of cross-platform video conferencing solutions.

  • Live Photos and Effects

    FaceTime offers features like Live Photos and Memoji, which allow users to capture and share moments during video calls. These features enhance the user experience and add a personal touch to video communication. While not essential for basic video conferencing, they contribute to the overall appeal of FaceTime. Some third-party applications offer similar features, such as filters and augmented reality effects, to provide a comparable level of engagement. The availability of such features can influence the choice of a video conferencing application, particularly among younger users.

The inherent inaccessibility of Apple’s FaceTime features for Android users necessitates the exploration of alternative solutions. While third-party applications and web-based platforms can replicate some of FaceTime’s functionality, such as end-to-end encryption and high-quality video, the seamless integration and unique features remain exclusive to the Apple ecosystem. Understanding these features provides a benchmark against which alternative solutions are evaluated, driving the demand for cross-platform video conferencing tools that offer a comparable user experience.

Frequently Asked Questions

The following addresses common inquiries regarding initiating video calls between iOS and Android devices, given the inherent limitations of Apple’s FaceTime.

Question 1: Is direct use of FaceTime on an Android device possible?

Direct access to Apple’s FaceTime application on Android devices is not possible. FaceTime is a proprietary application exclusive to Apple’s operating system.

Question 2: What alternative applications facilitate video calls between iOS and Android?

Numerous third-party applications enable video calls between iOS and Android. Examples include WhatsApp, Skype, Google Meet, Zoom, and Viber. These applications are available on both platforms, providing a means for cross-platform communication.

Question 3: Do web-based solutions exist for video calls between iOS and Android?

Yes, web-based platforms offer a viable alternative. Services like Google Meet and Jitsi Meet allow users on both iOS and Android to join video calls through a web browser, without requiring the installation of a dedicated application.

Question 4: What factors affect the quality of video calls between iOS and Android?

Several factors influence the quality of cross-platform video calls. These include network bandwidth, network stability, device hardware (camera, microphone, processor), and the efficiency of the video and audio codecs used by the application.

Question 5: Is end-to-end encryption available for video calls between iOS and Android?

Certain third-party applications provide end-to-end encryption for cross-platform video calls. Examples include WhatsApp, Signal, and some configurations of Zoom. Users concerned about privacy should prioritize applications offering this security feature.

Question 6: Are there costs associated with using alternative video calling applications?

Many third-party applications offer free versions with basic video calling functionality. However, some applications may require a subscription fee for advanced features, such as group calls with a large number of participants, cloud storage, or enhanced administrative controls.

In summary, while direct FaceTime access on Android is unavailable, numerous alternatives exist to facilitate video communication between iOS and Android devices. The selection of the appropriate method depends on user needs, technical capabilities, and security requirements.

The subsequent sections will delve into specific application recommendations and best practices for ensuring optimal video communication between iOS and Android platforms.

Tips

Achieving stable and satisfactory video communication between iOS and Android devices, in the absence of direct FaceTime integration, requires careful consideration of several key factors.

Tip 1: Select a Cross-Platform Compatible Application: Prioritize applications specifically designed for cross-platform functionality. Applications such as WhatsApp, Skype, Google Meet, and Zoom are examples of solutions that support both iOS and Android operating systems. Selection should be based on the features offered and the preferences of all participants.

Tip 2: Verify Application Updates: Ensure that the chosen video conferencing application is updated to its latest version on both the iOS and Android devices. Software updates often include performance improvements, bug fixes, and security enhancements that can significantly impact the quality and stability of video calls.

Tip 3: Optimize Network Connectivity: A stable and high-bandwidth network connection is essential for seamless video communication. Minimize interference from other devices on the network, and consider using a wired connection when possible. If using Wi-Fi, ensure that the signal strength is adequate and that the network is not experiencing congestion.

Tip 4: Adjust Video and Audio Settings: Configure the video and audio settings within the chosen application to optimize performance based on available bandwidth and device capabilities. Lowering the video resolution or disabling features such as background blur can reduce the strain on the network and improve call quality, particularly on older devices.

Tip 5: Manage Background Applications: Close unnecessary applications running in the background on both the iOS and Android devices. Background applications consume system resources and network bandwidth, which can negatively impact the performance of the video conferencing application. Prioritize the video call application to ensure optimal resource allocation.

Tip 6: Test the Video and Audio Setup: Before initiating a video call, test the video and audio setup to verify that the camera and microphone are functioning correctly. Most video conferencing applications provide a test mode that allows users to preview their video and audio and adjust settings as needed.

Tip 7: Consider Web-Based Alternatives: When encountering compatibility issues with native applications, explore web-based alternatives. Platforms like Google Meet and Jitsi Meet can be accessed directly through a web browser, eliminating the need for application installations. This approach can be particularly useful for users with older devices or limited storage space.

Consistent application of these tips enhances the likelihood of achieving reliable and high-quality video communication between iOS and Android devices, despite the absence of direct FaceTime support. These strategies focus on optimizing application selection, network conditions, device configuration, and user practices.

The concluding section will summarize the key findings and present a concise overview of the available methods for bridging the communication gap between iOS and Android platforms.

Conclusion

The exploration of “how can you facetime with an android” reveals a landscape of workaround solutions necessitated by Apple’s proprietary ecosystem. Native FaceTime functionality remains unavailable on Android devices, compelling users to rely on third-party applications, web-based platforms, and strategic optimization techniques to bridge the communication gap. Successful implementation hinges upon factors such as cross-platform compatibility, robust network connectivity, device hardware capabilities, and adherence to security best practices. Understanding these variables empowers users to select the most suitable method for achieving interoperable video communication.

The continued evolution of communication technologies promises further refinements in cross-platform video conferencing capabilities. As proprietary barriers diminish and open standards gain traction, seamless integration between disparate operating systems becomes increasingly attainable. Future progress will likely focus on enhanced security protocols, improved user experiences, and simplified access mechanisms, ultimately fostering a more interconnected and collaborative digital environment. Therefore, sustained vigilance and adaptation to emerging solutions remain crucial for effective communication in a multi-platform world.